Fractional Marketing Leadership.

All You Need, Nothing You Don’t.

Is your business growing fast? Are your needs ever evolving? Don’t feel ready to commit to the cost and complexity of a permanent executive role? While you need to boost your strategic marketing capabilities, a full-time Chief Marketing Officer may just be too much! That’s where I come in. As a Fractional CMO, I deliver the expertise, leadership, and results your business needs—without the full-time overhead.

I HELP DYNAMIC BUSINESSES IDENTIFY, WIN AND RETAIN THE RIGHT CUSTOMERS AND GROW, PROFITABLY.

Every business is different, and so are its challenges. Here are just a few examples of the business objectives I can help you achieve:

  • Let’s get your business set up for scalable, profitable growth. I will:

    • Review what’s already in place to spot gaps and opportunities.

    • Craft a brand and marketing strategy that aligns with your big-picture goals.

    • Put the right tools, processes, and KPIs in place to keep things running smoothly.

  • Focus your efforts on the customers who matter most. I will:

    • Define exactly who your ideal customers are and where to find them.

    • Map out their journey so every touchpoint feels seamless.

    • Create campaigns that speak their language and bring them in.

  • Get more of the right customers and make every marketing dollar count. I will:

    • Use paid, organic, and referral channels to grow efficiently.

    • Optimise campaigns to boost ROI and reduce wasted spend.

    • Run smart growth experiments to figure out what works (fast).

  • Empower your marketing team to deliver consistent, exceptional results. I will:

    • Design and scale your team with the right roles and skills.

    • Streamline processes so everyone works better together.

    • Mentor your team to bring out their best and maximise their impact.

  • Turn great customers into loyal supporters. I will:

    • Build retention strategies that maximise lifetime value.

    • Create loyalty programs that keep your best customers engaged.

    • Use feedback and data to fine-tune your customer experience.

Who am I, anyway?

Wow, straight to the existential questions! Well, let’s keep it simple for now…

Hi, I’m Fabrizia (but you’ll see, everyone calls me Fab) and I help businesses unlock their full potential without the need for a full-time CMO.

With over 15 years of experience building brands, scaling teams, and driving growth across industries, I bring a unique blend of strategic marketing expertise and holistic business insight to the table. Along the way, I’ve crafted value propositions and marketing strategies, negotiated media deals, designed sponsorship opportunities and much more, anything that was needed to deliver measurable growth.

  • I’ve worn a lot of hats in my career—from the earlier years of working at some of Australia’s largest media agencies and media companies, to transforming a small marketing team into a 30+ powerhouse at a major insurance company and then co-founding and leading an insurtech startup.

  • Beyond marketing, I’ve raised venture funding, designed new business strategies, put together pitch decks, grant proposals and financial forecasts, led product development, built partnerships, and aligned entire organisations around their growth goals.

  • As a Fractional CMO, I embed myself in your business, becoming your trusted partner in everything from refining your brand message to designing customer experiences that convert. Need to scale your marketing team? I’ve done it. Struggling to align your product, sales, and marketing strategies? That’s my sweet spot.

  • Here’s the thing: I don’t believe in cookie-cutter solutions or endless jargon. I believe in smart, data-driven strategies, fresh perspectives, and a touch of humour to keep things real.

  • Think of me as your growth co-pilot—ready to draw on my many years of experience in business, challenge the status quo, and help your business thrive. Because sometimes what you really need isn’t just marketing strategy—it’s a partner who gets the big picture.

A picture of Fabrizia Roberto smiling

Don’t just hear it from me, here’s what others think…

  • “Fab is a powerhouse, a marketing expert and a pleasure to work with. She has high energy levels, tackles all projects with know-how and gusto. She is great at building relationships and naturally rallies people around her. Highly commended and recommended.”

    Trevor Devitt - Youi Insurance

  • “Fab's broad knowledge across marketing, technology, operations, strategy and execution allows her to achieve great business results… Her leadership, open communication style and problem solving steered our strategic partnership to better utilize the collective resources of the teams to deliver the best performance.”

    Bill Lan- Google

  • “Fab’s approach to partnerships and entrepreneurial thinking is refreshing. Not only were we able to build a strong partnership but we developed innovative and collaborative ways of working that exemplified the true meaning of partnership.”

    Aimee Rydberg - REA Group

  • “Fab has an excellent grasp of the marketing landscape. She understands the platforms, the business and importantly the customer. Fab is a team player who is always going the extra mile and works extra hard to achieve exceptional business outcomes.”

    Charles Pollack - Picnic Labs

What are the benefits of working with me as a Fractional CMO?

Big Results, Smarter Investment

Get top-tier marketing leadership at a fraction of the cost of a full-time hire.

Expertise, On Demand

Tap into deep industry knowledge to help you navigate the latest trends, tools, and tech and keep ahead of the game.

Immediate Impact, No Delays

Skip the months-long hiring process. I step in right away to deliver focus, strategy, and results when you need them most.

Agility to Keep Up with Change

When your business moves quickly, you need leadership that can adapt just as fast.

A Bridge to What’s Next

Whether you’re between executive hires or exploring what a full-time CMO role might look like, I’ll help you drive momentum and progress.

Fresh Ideas, Broader Expertise

Working across industries and projects, I bring fresh perspectives and innovative solutions.

Do you love great conversations?

Do you have a business challenge that’s keeping you up at night? Or an idea you think I may be able to help you bring to life? Go ahead and book in a time to connect.

Or are you the type who prefers to type?

Send me a message and I will get back to you as soon as I find my reading glasses! Joking, not quite there yet!